Measurement
Before you cite local SEO benchmark research, check the source
How to build local SEO benchmark research that survives scrutiny: name the source, date the number, and match the geography to the claim you are making.
Topic
reporting
Measurement
Local SEO key metrics should map to a decision you will make
A selection guide to local SEO key metrics for England, covering which numbers to track, how to score them, and how to avoid vanity data in reporting.
Measurement
When to rebuild your local SEO measurement and reporting stack
When to rebuild your local SEO measurement and reporting stack: consent-safe tracking, offline conversions, incrementality tests and client-ready dashboards.