Foundations
The local SEO audit checklist every UK business needs
A UK-focused local SEO audit checklist covering Companies House records, Google Business Profile checks, Trustpilot and Checkatrade reviews, and local schema.
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Foundations
Foundations
Local SEO business models and agency pricing explained
Compare local SEO business models, from retainers to software and productised services, with illustrative fees, demand checks and ONS, GOV.UK and CIM sources.
Foundations
How local SEO agencies assess client fit and recurring work
A practical guide to local SEO agency work: client types, repeatable services, retainer models, delivery tools and pre-sale checks.
Foundations
Check the local SEO demand signals that shape England budgets
A practical list of the demand signals to check before funding local SEO in England, covering ONS churn data, IPA benchmarks and first-party profile metrics.
Foundations
Local SEO foundations for England: scope, size and skills
A practical guide to building local SEO foundations in England: scoping the work, sizing the market, choosing a delivery model and staffing it.
Foundations
Building a local SEO market entry checklist without wasted spend
A local SEO entry checklist for England: keyword research, Google Business Profile, citations, reviews, landing pages and rank tracking, with no wasted spend.
Foundations
How to model the local SEO market in England
A practical local SEO market model for England, using an eligible-firm base, sector weighting and illustrative penetration and pricing assumptions.
Foundations
What local citation building means for UK businesses and which sources to claim first
Local citation building explained for UK businesses: what NAP citations are, which core UK sources to claim, and the rules that apply when correcting listings.