Audience research
What local SEO audience research means for agencies and clients
Local SEO audience research in England: official data, interviews and surveys, a method decision table, plus GDPR, sampling and refresh guidance.
Section
Audience research
Audience research
What a data-led buyer persona actually means for local SEO services
How to build local SEO buyer personas from ONS household data, advertising rules and real customer evidence, with a decision table for England agencies.
Audience research
Eight checks for local SEO competitor research that hold up
A dated, evidence-led checklist for local SEO competitor research in England, covering market sizing, pricing claims and how to brief the gaps you find.
Audience research
Running local SEO customer interviews without the usual guesswork
A method for running local SEO customer interviews in England, covering inclusion criteria, question sets, a worked example and official sources.
Audience research
Why local SEO survey tools need better source data
Compare local SEO survey tools with official data sources, covering ONS wellbeing measures, ICO decision notices and CIM-qualified suppliers for England briefs.
Audience research
Check local SEO target audience data before you build a campaign
How to build a local SEO target audience from ONS housing data, ASA and ICO rules, and first-party sources such as interviews and site search, with a glossary.