Measurement
Before you cite local SEO benchmark research, check the source
How to build local SEO benchmark research that survives scrutiny: name the source, date the number, and match the geography to the claim you are making.
Topic
measurement
Costs and pricing
How to build a local SEO budget template and label every figure
How to build a local SEO budget template with setup, delivery and measurement lines, source labels, a scoring rubric and VAT assumptions to document.
Measurement
Local SEO key metrics should map to a decision you will make
A selection guide to local SEO key metrics for England, covering which numbers to track, how to score them, and how to avoid vanity data in reporting.
Measurement
When to rebuild your local SEO measurement and reporting stack
When to rebuild your local SEO measurement and reporting stack: consent-safe tracking, offline conversions, incrementality tests and client-ready dashboards.
Measurement
When to build a local SEO reporting dashboard instead of a report pack
A practical local SEO dashboard decision rule, six metrics and named tools, plus a one-client pilot against a manual report pack.
Costs and pricing
When to review local SEO return on investment figures
A step-by-step way to check local SEO return on investment, with a before and after table, cost bands in pounds and a named source for every figure you cite.
Strategy
What a data-led local SEO strategy framework means for agencies
A local SEO strategy framework built on named public data, with a decision table showing what to choose and avoid, and how to evidence budgets.