Rules and ethics
Why local SEO advertising rules need documented sources
A practical local SEO guide to CAP Code evidence rules, ASA sanctions, UK consumer and data-protection law, source records and Googlebot verification.
Topic
data sources
Reviews
Before you trust local SEO agency reviews, check the evidence
Local SEO agency reviews often fail on sourcing. Check what a defensible review assesses, which figures need a named source, and how vendor claims are scored.
Outlook
How to assess sources behind local SEO AI claims
Assess sources behind local SEO AI claims using checks for publisher, date, England coverage and whether a figure is a rule or an estimate.
Measurement
Before you cite local SEO benchmark research, check the source
How to build local SEO benchmark research that survives scrutiny: name the source, date the number, and match the geography to the claim you are making.
Strategy
Why local SEO channel strategy depends on the data you cite
A comparison of the evidence behind local SEO channel strategy: official datasets, legal duties and the supplier claims an agency can actually verify.
Rules and ethics
How to build a local SEO disclosure policy
Learn how to build a local SEO disclosure policy, assign an owner, record evidence, review claims and handle corrections for an auditable agency process.
Outlook
When to refresh the source list behind your local SEO market outlook
How to keep a local SEO market outlook current: the source categories to cite, update triggers, a before and after table and how to work with AI summaries.
Foundations
How to model the local SEO market in England
A practical local SEO market model for England, using an eligible-firm base, sector weighting and illustrative penetration and pricing assumptions.
Operations
Why Local SEO Reports Show Different Numbers
Why local SEO reports disagree: learn how Google Business Profile, Search Console, rank trackers and citation audits measure different things.
Strategy
Writing a local SEO planning template without a research budget
A practical template guide to building a local SEO plan from free official data, with a worked example, source links and the sections to fill in first.
Reviews
How to assess a local SEO product comparison
A practical guide to checking local SEO product comparisons: match claims to dated sources, assess evidence quality and set criteria before shortlisting.
Strategy
What a data-led local SEO strategy framework means for agencies
A local SEO strategy framework built on named public data, with a decision table showing what to choose and avoid, and how to evidence budgets.
Audience research
Why local SEO survey tools need better source data
Compare local SEO survey tools with official data sources, covering ONS wellbeing measures, ICO decision notices and CIM-qualified suppliers for England briefs.