Rules and ethics
Local SEO commercial contracts explained clause by clause
A listicle on local SEO commercial contracts in England, covering scope, data protection, advertising claims and payment terms, and questions to ask before signing.
Topic
data protection
Rules and ethics
Nine local SEO data protection duties for agency client work
Local SEO data protection duties for agencies: lawful bases, notices, retention, security and subject requests, with the UK GDPR and 2018 Act behind them.
Strategy
Seven local SEO strategy mistakes that waste budget
Seven local SEO strategy mistakes that drain budget, from unlawful lead data to guaranteed ranking claims, with a five-step sequence for fixing them.