Rules and ethics
Local SEO commercial contracts explained clause by clause
A clause-by-clause guide to local SEO contracts, covering scope, ownership, data protection, claims, fees, exit and standard contract protections.
Topic
data protection
Rules and ethics
Nine local SEO data protection duties for agency client work
Local SEO data protection duties for agencies: lawful bases, notices, retention, security and subject requests, with the UK GDPR and 2018 Act behind them.
Strategy
Six local SEO strategy mistakes and the five steps that follow
Six local SEO strategy mistakes, from missing lawful bases and review claims to guaranteed positions, with a five-step sequence for addressing them.