Reviews
How CMA scrutiny of online reviews affects UK local SEO agencies
Local SEO services face CMA review scrutiny: DMCC Act 2024 fake review bans, CPRs 2008 duties and practical review policy steps for agencies.
Topic
compliance
Rules and ethics
Local SEO services: ASA rules for ranking claims
Local SEO services ads must substantiate ranking claims under the CAP Code. Learn what evidence to keep, how to check website copy and use ASA Copy Advice.
Rules and ethics
Why local SEO advertising rules need documented sources
A practical local SEO guide to CAP Code evidence rules, ASA sanctions, UK consumer and data-protection law, source records and Googlebot verification.
Rules and ethics
How to build a local SEO disclosure policy
Learn how to build a local SEO disclosure policy, assign an owner, record evidence, review claims and handle corrections for an auditable agency process.
Outlook
When to refresh the source list behind your local SEO market outlook
How to keep a local SEO market outlook current: the source categories to cite, update triggers, a before and after table and how to work with AI summaries.
Operations
Why Local SEO Reports Show Different Numbers
Why local SEO reports disagree: learn how Google Business Profile, Search Console, rank trackers and citation audits measure different things.
Operations
One named owner is what keeps local SEO operations honest
A local SEO operations guide for agency owners and in-house leads: intake, evidence rules, review gates, access controls and a scoring rubric for delivery in 2027.
Operations
Scoring local SEO quality before sign-off
Score a local SEO deliverable on five criteria before sign-off: source traceability, ownership, technical evidence, compliance and review dates.
Outlook
Which local SEO risk scenarios should England buyers plan for?
Local SEO risks for England buyers, from Google Business Profile suspensions and review rules to citation errors, local landing pages and tracking.
Rules and ethics
Sourcing local SEO UK regulations without guessing at the rules
A practical source map for local SEO UK rules: the ICO, UK GDPR, PECR, ASA/CAP and CMA, with the laws, registers and guidance agencies should cite.
Rules and ethics
UK local SEO rules and ethics for agencies
A guide to UK local SEO compliance and ethical practice, covering the DMCC Act, UK GDPR, PECR, ASA standards and practical agency checks.