Audience research
What local SEO audience research means for agencies and clients
Local SEO audience research in England: official data, interviews and surveys, a method decision table, plus GDPR, sampling and refresh guidance.
Topic
audience research
Audience research
What a data-led buyer persona actually means for local SEO services
Build local SEO buyer personas with Census 2021 data, keyword and rank tools, customer evidence, a worked example and UK advertising rules.
Audience research
Eight checks for local SEO competitor research that hold up
A dated, evidence-led checklist for local SEO competitor research in England, covering market sizing, pricing claims and how to brief the gaps you find.
Audience research
Running local SEO customer interviews: criteria, openers and sample sizes
A method for running local SEO customer interviews, covering inclusion criteria, sample sizes, open question openers and an illustrative worked example.
Audience research
Why local SEO survey tools need better source data
Compare local SEO survey tools with official data sources, covering ONS wellbeing measures, ICO decision notices and CIM-qualified suppliers for England briefs.
Audience research
Check local SEO target audience data before you build a campaign
A practical local SEO check using Census 2021, Nomis, Google tools, first-party signals and UK marketing rules before you build a campaign.