Rules and ethics
Local SEO services: ASA rules for ranking claims
Local SEO services ads must substantiate ranking claims under the CAP Code. Learn what evidence to keep, how to check website copy and use ASA Copy Advice.
Topic
ASA
Rules and ethics
Why local SEO advertising rules need documented sources
A practical local SEO guide to CAP Code evidence rules, ASA sanctions, UK consumer and data-protection law, source records and Googlebot verification.
Rules and ethics
Sourcing local SEO UK regulations without guessing at the rules
A practical source map for local SEO UK rules: the ICO, UK GDPR, PECR, ASA/CAP and CMA, with the laws, registers and guidance agencies should cite.